Penny - Lead Qualification
Smart throttling and real-time enrichment monitoring
0
Total Leads
0
Pending Enrichment
0
Enriched
0
Ready for Brutus
API Health Checks
Hunter.io
Credits: - / -
Apollo.io
Credits: - / -
RocketReach
Credits: - / -
MillionVerifier
Credits: - / -
Anthropic (Claude)
Credits: - / -
SerpAPI
Credits: - / -
Google API
Credits: - / -
Recent Errors
No errors detected
Penny Qualification Pipeline
Each lead goes through these phases sequentially. Penny automatically moves leads through the pipeline.
1
SIZE CHECK
Employee count gate (<50) | Cost: $0.01-0.03
Apollo → RocketReach → SerpAPI
NOT STARTED
0 / 0
2
FOOTER SCAN
Platform/builder detection | Cost: FREE
Pre-scanned footer data
NOT STARTED
0 / 0
3
ENRICHMENT
Company data waterfall | Cost: $0.10-0.30
RocketReach → Hunter → Apollo (rotating)
NOT STARTED
0 / 0
4
CONTACTS
Decision-maker discovery | Cost: $0.15-0.50
RocketReach → Hunter → Apollo (rotating)
NOT STARTED
0 / 0
5
VERIFICATION
Email validation | Cost: $0.01-0.05
MillionVerifier
NOT STARTED
0 / 0
6
CATEGORIZATION
Insurance type → template | Cost: $0.01-0.10
Keywords / SERP / Claude
NOT STARTED
0 / 0
Auto-Throttle Settings
How many emails Brutus sends per day
Keep this many qualified leads ready at all times (auto-refines when below threshold)
Process this many leads at once
Priority Scoring
High-priority leads are refined first. Solo/Mom & Pop agencies are easiest to convert!
Solo / Mom & Pop Agency
+10 pts
Small Agency
+5 pts
Large Agency
+0 pts
Platform: Agency Revolution / Advisor Evolved
+5 pts
Platform: WordPress
+2 pts
Has Phone Number
+3 pts
Live Activity Feed
[Waiting for enrichment to start...]